Anton Guinea
Entrepreneur, Speaker, bestselling author, and founder of The Guinea Group of Companies. For over 15 years, Anton has helped leaders move their teams to become psychologically safe, physically safe and overall better versions of themselves.

Safety
We exist because
one incident is too many
Did you know that most incidents are preventable?
We are now at Safety 3.0. We have gone through the systems development focus, and the behaviour change era, now we are at the ‘hearts in safety’ period. Safety 3.0 is about care factor, psychologically safe leadership and making safety Safe; Safe to talk about, Safe to Engage in and Safe to report about.
This is our tried and true process for delivering real results and measurable value:
Connect
Through conversation, we listen and engage intently to understand
your specific requirements and expected outcomes.
Create
We develop a bespoke program that is unique, fits your requirements,
and that is underpinned by 15 years of expertise.
Confirm
All parties agree on the elements of the program to ensure that it will truly add the value required.
Delivery
We will deliver the program with energy, engagement and entertainment.
All attendees get a personalised, professional experience, with high quality workbooks
and materials, including close out surveying.
Follow Up
We will be in touch within 28 days of program completion
to ensure that your attendees had an outstanding experience and are applying what they learnt.
Speaking
Presenting with passion!
Our safety speaking work is typically done in person, or by live or pre-recorded video, via a:
- 30 minute Keynote – Succinct
- 1 hour Connection Session – 3 action elements and takeaways
- 2 hour Purposed Package – Nearly a training package, guided learning.
See Anton’s most popular keynotes below:
Keynote #1
Speak with influence – Communicate to care and connect
For leaders (and people) who want to improve their interpersonal connection with other human beings. Yes, we all have the unique ability to communicate in a way that cares and connects. Anton will show you how to communicate in a way that builds relationships, rather than breaking them.
- Feel: Connection matters and rapport is crucial
- Learn: How to avoid miscommunication of any kind
- Takeaway: Languaging skills, body language and the ability to have robust conversations
Keynote #2
I could have died, you don’t have to
For leaders and teams who want to go home safe at the end of each day and the end of each shift…and don’t we all? Don’t learn safety by accident. Anton will lead by example of his own lived experience.
- Feel: Injuries hurt you and the people around you
- Learn: Why it’s never worth the risk
- Takeaway: How to be the example and make safe decisions that count
Keynote #3
Avoid jail time: From someone who didn’t
For board members, directors, CEOs and senior managers who are unaware of what the law says, and the outcomes. Anton examines the case of Maria Carla Jackson, who was convicted and sentenced to six months’ jail after the death of a man at her scrap metal yard in Foster.
- Feel: Put yourself in her shoes, imagine a conviction
- Learn: Without precaution, this could happen to anyone
- Takeaway: By law, you are ultimately responsible for safety
Keynote #4
Where safety meets leadership; the 2021 version
For board members, directors, CEOs, senior managers and frontline leaders who want to build a strong safety culture. To make a real safety change in your organisation, you need to be focusing on the space where ‘safety meets leadership’.
- Feel: Become a part of the change in culture
- Learn: The Safety culture change takes effort
- Takeaway: Use Anton’s own LEAD process to improve psychological and physical safety
Keynote #5
Soft stuff for hard blokes
For male leaders who know that they could be better communicators, but just don’t know how. Anton will take you through how hard blokes in hard workplaces can learn to communicate effectively, lean into emotions and show they care.
- Feel: Your team has feelings, and they matter
- Learn: Honesty and integrity are crucial
- Takeaway: How to listen to understand, not to respond
Training
Training that makes safety safe.
Our safety training packages are typically delivered in person, or by live or pre-recorded video, via a:
- 4 hour session
- 1 day session
- 2 day session
- The above are generally followed by a one on one consultation, to make the material more personal
- A close out survey, to ensure that the material has been well received
We have never delivered the same training package twice. Every program is meticulously researched, prepared and delivered, based on your requirements and business needs!
Just some of our training packages include:
- Psychologically Safe Leadership
- The Safety 3.0 Leader
- Public Speaking and toolbox delivery for leaders
- Safety mindset at team level
- The Resilient You
Our safety trainers are the best in the business, they come with years of experience, and they train for hearts and minds and with purpose and passion. Our motto is that we deliver with energy, engagement and enterprise thinking!
Coaching
Our safety coaching programs are designed to deliver measurable results for your business.
To ensure that our coaching clients get outstanding results, we start and end our coaching programs with a 180 or 360 survey, or a full safety culture survey.
Typically, we work with your safety leaders or your over or under performers:
- On a 3 month basis
- On a 6 month program
- On a 12 month plan
Our coaching programs are based on psychological safety theory, though they are tailored to the requirements of every individual that we coach. Our coaching programs are fit for purpose, and we coach:
- CEOs
- Senior Executives
- Middle Level Leaders
- Front Line Leaders
- Newly appointed leaders
Our sessions are typically delivered either face-to-face or by electronic link. They include:
- 1 – 2 hour fortnightly sessions
- Session close out notes
- Minor actions for completion

Thanks Anton, you were engaging and delivered your story succinctly on a critical risk focus area for us. You assisted with leaving a lasting impact on a large portion of our people!
Bec, Safety Manager, Construction