Anton Guinea
Entrepreneur, Speaker, bestselling author, and founder of The Guinea Group of Companies. For over 15 years, Anton has helped leaders move their teams to become psychologically safe, physically safe and overall better versions of themselves.
Sales Leadership
Psychology-based insights into the specifics of selling
Sales requires a passion, a purpose and a process
We take the time to understand your current sales results before starting any program. Then, we develop a strategic vision for your sales team, we help them set goals, and we track progress and performance towards those goals, over time!
Speaking
We speak with you, not to you!
Our sales speaking work is typically done in person, or by live or pre-recorded video, via a:
- 30 minute Keynote – Succinct
- 1 hour Connection Session – 3 action elements and takeaways
- 2 hour Purposed Package – Nearly a training package, guided learning
Keynote #1
The science of sales and the psychology of selling
For salespeople or teams who are struggling to make sales.
This session helps you to deal with the struggles of:
- Product beliefs
- Personal beliefs
- Buyer beliefs
- The attitude drives behaviour process
- When is now the right time to ask for the sale
Keynote #2
Everyone is buying and everyone is selling
For salespeople or teams who are struggling to make sales.
This session helps you to unpack:
- Dealing with rejection
- Having a forward focus
- The third space, in between sales moments
Keynote #3
Rapport is still important in selling
For: Sales people and teams that struggle with the concept of connection and rapport building, when it comes to selling:
- Be connected, not cheesie …
- Care more to sell more
- Conversational control techniques
- Communication to care and connect
- Finding common ground counts
Or, any topic of your choice!
Training
We train salespeople and sales teams to sell more.
Our sales training content is typically delivered in person, or by live or pre-recorded video via:
- 4 hour session
- 1 day session
- 2 day session
- The above are generally followed by a one on one consultation, to make the material more personal
- A close out survey, to ensure that the material has been well received
We have never delivered the same training package twice. Every program is meticulously researched, prepared and delivered, based on your requirements and business needs!
Just some of our training packages include:
- Sales processes – development and application
- Becoming the Trusted Advisor
- Closing techniques that count
Coaching
Our sales coaching programs are designed to deliver measurable results for your business. To ensure that our coaching clients get outstanding results, we start and end our coaching programs with a 180 or 360 survey.
We have a 3 hour response policy, and our coaching clients get 24/7 access to our team, for all of the support that they might need! We are in your corner.
Typically, we work with your sales team or your over or under performers:
- On a 3 month basis
- On a 6 month program
- On a 12 month plan
Our sales coaching programs are based on sales theory, though they are tailored to the requirements of every individual that we coach. Our coaching programs are fit for purpose, and we coach:
- Sales leaders
- Sales people
- Sales teams
Our sessions are typically delivered either face to face or by face to face electronic link. They include:
- 1 – 2 hour fortnightly sessions
- Session close out notes
- Minor actions for completion
Excellent sales training material for all attendees to understand, very positive and a great investment for our team. Very excited to see our results increase through honest learning.
Chris, Sales Manager, Car IndustryContact Us
Discover how The Guinea Group can Upgrade, Upskill and Uplift your leaders and teams with our coaching, training, consulting, and products. For personalised guidance, please complete the form below. Ready for immediate action? Book your 15-minute upgrade review session here.