Anton Guinea
Entrepreneur, Speaker, bestselling author, and founder of The Guinea Group of Companies. For over 15 years, Anton has helped leaders move their teams to become psychologically safe, physically safe and overall better versions of themselves.

Where Safety Meets Leadership
Your safety support network, enabling your business to lead safely, 365 days a year
The Guinea Group (TGG) is led by entrepreneur, speaker and best-selling author, Anton Guinea. As a 21 year old sparkie, Anton survived a near fatal workplace incident which changed his life forever.
For 15 years, Anton has worked with over 150 businesses globally, and has dedicated himself to safety thought leadership. TGG have developed and implemented methodologies which create lasting and impactful safety change, through a combined approach to psychological and physical safety.
We offer better solutions through our holistic approach to safety, through psychology-based programs which move the hearts and minds of organisations.
Clients over 15 years in business, most of those being repeat clients, who continue to engage TGG to support their safety efforts
Percent rating from 70 from our clients’ evaluation of all Guinea Group performance and services
Percent Net Promoter Score, where we ask our clients if they would recommend TGG to others
Percent reduction in hand injuries in a calendar year from a program with a mining client
How safe is your workplace?
LEADSafe365 Diagnostic Tool
Our methodology is an approach that brings the ‘3 Cs’ and ‘2 Rs’ together, in a way that creates a safety leadership environment of Communication, Challenge, (knowledge) Capture, Recognition and Reporting. For businesses like yours, we generally start with a simple diagnostic tool, which will allow you to understand if there are any safety blindspots in your business.
To get started, book in a diagnostic check online or contact us at theteam@theguineagroup.com.au.
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Anton, as a leadership coach, is at the top of the pile. His positive attitude and willingness to make others priorities his own is what really sets him apart.
His knowledge in the leadership space helps him really connect with leaders at all levels of the business – in the time I’ve been communicating with Anton I’ve found him to be helpful and knowledgeable. I highly recommend!
Mark, CEO
As a leadership coach, we could not have asked for better service. Anton’s style, care and willingness to support not only the leaders but also the teams, was exceptional. Whether he was speaking, coaching or developing processes, Anton was doing amazing work. Thanks champ!
David, Manager
Anton, you have taught me a lot about myself that I did not know before and the information you shared with us is invaluable to me and something I will take on board for the rest of my life. You have certainly made a huge impact on me and are someone I value.
Trinity, HR ManagerYou will be in great company with our clients










Our expertise is drawn from a number of research-based tools, accreditations & memberships which enables us to constantly deliver relevant, effective solutions





Featured Article
Engaged employees will support your business vision
Once a culture is ingrained in your business, it can be difficult (not impossible) to change. As a younger man, when I was an apprentice heading off to work each day at QAL with about 2000 other people, I used to hear the word “culture” used in relation to the work place…
Featured Resource
The 7 Deadly Sins of Poor Communicators
Effective communication is integral to safety leadership: use our toolkit to determine the greatest mistakes that leaders make on a daily basis. Explore more great, free resources via the Anton Guinea site.