• ✅ Scale with precision and power, not emotion or chaos.
• ✅ Replace passion with leverage.
• ✅ Monetise influence with strategy and automation.

1. Influence-Driven Content: How to Create Authority That Converts

This module reframes content creation into a cashflow engine. Instead of “posting” or “marketing,” you’ll learn how to:

• Engineer authority-based messaging that sells without selling.
• Design conversion pipelines from storytelling.
• Leverage credibility by association (celebrity, media, partnerships).
• Build omnipresence across platforms with content that positions you as the only choice in your market.
• Avoid the “social media trap”: vanity vs value metrics.
• Rewire your offers into positioned solutions, not pitches.

Key Transformation:

Shift from promotion to positioning. From attention to action. Your audience will move toward you instead of needing to be chased.

Toolkit Includes:

• 29-Second Authority Pitch Framework
• Authority Content Mapping Grid
• Influence Monetization Formula (IMF Method)

2. AI as Leverage: Replacing Yourself to Multiply Results

This is not “learn ChatGPT” – it’s about deploying strategic automation that scales your thinking and decision-making, not just your workload.

Key learning outcomes:

• Identify & eliminate low-value loops (what you do that adds zero ROI).
• Discover how to build SOPs with AI that clone your judgment and expertise.
• Use Anton’s “Delegate to Win” model to move from operator to strategist.
• Map task replacement vs. value replacement – a subtle but critical distinction.
• Develop your automation hierarchy – what to eliminate, delegate, and accelerate.

Key Transformation:

You will gain back 15+ hours per week through strategic AI and system leverage – without quality loss or brand dilution.

Toolkit Includes:

• Leverage Audit Worksheet
• AI-Task Matrix (Strategic vs. Operational)
• Delegation Decision Tree

3. Power Over Passion: How Real Entrepreneurs Win

Forget “do what you love.” That advice kills more businesses than it grows. This session installs the power-first mindset of elite business execution.

What we cover:

• Redefine your ‘why’ around value, not validation.
• How passion can lead to burnout, distraction, or diluted priorities.
• Case studies: businesses that grew because they ignored their passion and doubled down on profit centers.
• Power = control of time, money, and influence.
• Daily Decision Loops: The micro-routines that compound results or destroy momentum.
• Learn how elite entrepreneurs focus: binary decisions, zero drag.

Key Transformation:

Build emotional resilience and operational clarity so you stop starting over — and start compounding wins.

Toolkit Includes:

• Passion Filter (Should You Drop It?)
• Power Decision Loop Planner
• Strategic Re-Focus Template

BONUS: Real-Time Application

• Live “Command & Convert” Hot Seats: One or two attendees will be coached live to transform their content, pitch, or growth strategy using the tools.
• Audience can observe the frameworks in real action — not theory.
• This raises energy and deepens real-world application.

Optional Add-Ons for Deeper Implementation

1. 1:1 Post-Training Strategy Session ($1,250)
   • Audit your authority positioning
   • Personal business leverage plan
   • Revenue growth roadmap
2. DISC / EQ / Resilience Profiling ($250 per profile)
   • For founders and leadership teams
   • Includes a 1-page executive coaching interpretation
3. 30-Day Strategy Sprint (POA)
   • Dedicated execution coaching
   • Weekly performance check-ins
   • Conversion content build support
   • Delegation & leverage system rollout

• Entrepreneurs and consultants wanting to scale without burnout
• Founders transitioning from operator to strategist
• Speakers, authors, or content creators ready to monetise attention
• Business leaders who want to eliminate decision fatigue, delegate effectively, and lead with certainty

• Live In-Person Masterclass (Rockhampton)
• Hours of Content Delivery (high-density, zero filler)
• Limited Seats to ensure engagement and clarity