Anton Guinea
Entrepreneur, Speaker, bestselling author, and founder of The Guinea Group of Companies. For over 15 years, Anton has helped leaders move their teams to become psychologically safe, physically safe and overall better versions of themselves.

LEADsafe365
Keeping your people safe, 365 days of the year
Safe to talk about, Safe to engage in and Safe to report about
We work with you in that space where safety meets leadership. This program is about shaping your leaders into safety advocates, in a way that helps them to engage hearts and minds, not just hands. We help them create psychologically safe and physically safe teams, who lead with a high care factor. And, we work with your teams, to give them the same message and the same grounding in safety mindset.
Put simply we use the 3Cs and the 2Rs to build a strong safety culture in your business:
Program Development
Your team’s safety is our priority and we tailor our programs to meet your requirements, and your site needs. Every program is different, though you can expect a safety culture survey, a training program for all levels of the business, leadership coaching and regular updates on our observations.
The benefits of a reduction in your safety incidents and injuries on site, and an improvement in your safety culture, based on a psychological safety and a 365 approach.
Safety Culture Surveying
The TGG Feelsafe App can be deployed to survey your teams, your leaders or your whole business, in a way that is anonymous and comprehensive, and that gives you a snapshot of your safety culture and safety engagement levels.
LEADsafe365 Training
When you engage TGG, expect a training program that supports every level of your business. Over 15 years, we have learnt three things:
Team members respect the program more if their managers have undergone the same training.
Leaders can support the program if they have had the same training.
Safety starts at the top, and is driven from the bottom – training needs to be all encompassing.
Safety Leader Coaching
And, for some of your leaders and your teams, there will be people in your business that we know will benefit from one on one support, to help them have the difficult conversations, support the business values and generally engage the hearts and minds of those around them.
Safety Shaping
LEADsafe365 is a year long program that helps you shape the safety culture in your business.
And, as good as your safety culture is, we know that businesses can develop blindspots, and these latent risks can lead to adverse consequences if not addressed.

Anton not only understands people, he understands systems and safety processes. He is engaging, caring, and willing to do what it takes to help workers to stay safe. Highly recommended!
Ashley, Managing Director, Building Industry