Simon Sinek is onto something with finding your why

Leaders who are part of our coaching or training programs get to work through why they do leadership. My observations are that at least 90% of the leaders we work with haven’t done the exercise of clarifying why they lead other humans… 

As a leader, your team doesn’t buy into what you do or how you do it. They buy into why you do it (thanks Simon Sinek). But if you don’t know why you do leadership, how can you share that with others. 

It is such an important concept, let’s unpack why (so to speak)! 

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About Anton

Anton has dedicated his working life to helping leaders to upgrade their mindset, upskill their leadership, and uplift their teams! With a focus on helps leaders to better lead under pressure. Anton is an entrepreneur, speaker, consultant, bestselling author and founder of The Guinea Group. Over the past 19 years, Anton has worked with over 175+ global organisations, he has inspired workplace leadership, safety, and cultural change. He’s achieved this by combining his corporate expertise, education (Bachelor of HR and Psychology), and infectious energy levels.
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